How it works Case Studies About Contact Book my strategy call →
42
Calls booked for TriFocus in 58 days
25+
New clients for TriFocus Coaching
38
Calls booked for Club Mindful in 30 days
45
Days to 3 paying clients for Club Mindful
IRONMAN & Triathlon Coaching

TriFocus Coaching0 → 25+ clients.

Client: Paul El Zoghbi  ·  IRONMAN & Triathlon Coach

42
Booked calls
58
Days
25+
New clients signed
Conversion rate improving monthly

The challenge

Paul is an elite IRONMAN coach with deep expertise — but no marketing system to match. He'd tried social media managers before and came away with nothing to show for it. He needed a full-stack client acquisition engine, not just content.

What Lucra built

  • Meta ad campaigns targeting endurance athletes
  • High-converting landing page and discovery call funnel
  • Robust CRM setup and automated follow-up sequences
  • Social media management across platforms
  • Ongoing ad optimization and A/B testing
"I've been working with Lucra for a few months now after switching SMMs and have nothing but great things to say about them. They've helped me manage my social media accounts, ads through meta, build a robust CRM and ad funnel website, as well as many other items. Since launching our ad strategy, I've had countless booked calls for my coaching business and a very high close rate on signing athletes. The results have been better than expected and we are only continuing to see improvement on my conversion rates and revenue growth."
PE
Paul E.
IRONMAN Coach · 42 calls / 58 days
Mindfulness & Wellness Coaching

Club Mindful0 → 3 clients in 45 days.

Client: Tom Fandre  ·  Mindfulness Coach

38
Booked calls
30
Days to 38 calls
3
High-ticket clients signed
45
Days to first paying client

The challenge

Tom had the coaching skills and the vision, but no business infrastructure to back it up. He was doing everything himself — content, DMs, follow-ups — with no system and no predictable pipeline. He needed someone to take the wheel.

What Lucra built

  • Complete front-end rebuild for Club Mindful
  • Meta ad campaigns and full funnel strategy
  • Automated DM outreach and lead nurture
  • Content creation and brand positioning
  • Discovery call pipeline from first touch to signed client
"Lucra rebuilt my whole front end. They handled the ads, the funnel, the content, the DMs. I just showed up to the calls. We hit 30 by week 7 and had three paying clients. It's the first time I've felt like I actually have a business."
TF
Tom F.
Mindfulness Coach · 38 calls / 30 days

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